"Are you feeling limited by relying solely on Instagram images?" How a private salon, tired of social media marketing, can create a system where bookings come in automatically using Wix Studio.
- 4 days ago
- 3 min read
I update my Instagram every day, post stories, and make Reels videos...
Managing social media accounts in between salon treatments and customer service is truly challenging, isn't it?
"Even though I'm posting so much every day, it's not leading to many new bookings."
"The listing fees on major booking sites are high, making our monthly fixed costs a heavy burden."
"Social media posts get pushed down quickly, and the full appeal doesn't get conveyed."
Are you experiencing any of these problems?
In reality, trying to attract customers solely through social media means running an "endless marathon" where you have to constantly post updates.
What individual salons need now is a system that allows bookings to come in automatically, even when they stop posting updates – in other words, a website (homepage).
Why aren't reservations coming in through social media alone?
Social media is an excellent tool for introducing customers to your business (a place for new connections). However, before customers actually decide to make a reservation, they need to overcome the following anxieties and questions.
What kind of treatment menus and courses are available?
What is the clear pricing structure?
What is the exact location of the salon, and what kind of atmosphere does it have?
What kind of therapists and nail technicians will be performing the treatments?
It's difficult to clearly organize and convey this information using only images in Instagram posts, and customers often leave thinking, "I'm interested, but it's too much trouble to look into it, so I'll check it out another time."
The final push, the place that gives you the confidence to say, "Let's make a reservation here!", is the official website designed by a professional.
A "pretty website" isn't enough! Wix Studio makes salon customer acquisition a reality.
Creating a website doesn't automatically guarantee customer acquisition.
The key factors in attracting customers to your salon are "ease of viewing," "recreating the salon's worldview," and "a smooth process for making reservations."
At Tomoshibido, we utilize the next-generation web design tool "Wix Studio" to create websites specifically designed for salons to attract customers.
1. Fully optimized for smartphone display.
Over 90% of customers looking for a salon view websites on their smartphones. We create designs that not only look great on computers, but also allow for smooth scrolling on smartphone screens, ensuring that text and photos are displayed at their most beautiful.
2. Seamless integration with the official LINE account and reservation system.
To ensure visitors can take action without hesitation, buttons such as "Consult/Book via LINE" are always displayed on the screen. This creates a golden customer acquisition route that flows from social media to the website and then to LINE booking.
3. High-quality design that conveys the salon's commitment to quality.
Unlike the "same format as everyone else" found on major booking sites, we allow you to fully express your salon's unique interior design, atmosphere, and commitment to your treatments. This will enhance your brand power, making you the preferred choice even if you raise your prices.
Want to break free from the daily grind of constantly posting on social media?
A website is like a highly efficient sales staff member that works for you 24/7, 365 days a year.
Once you have a solid system in place, you won't feel pressured to constantly post on social media, and you'll be able to focus on treating the customer in front of you.
"What kind of website do I need for my salon?"
"We want to redesign our existing website to attract more visitors."
If you are a salon owner, please feel free to contact Tomoshibi-do's official LINE account.
We do not engage in face-to-face sales or aggressive selling tactics.
Please feel free to chat with me and share your thoughts.